Growth Marketing Executive

Role Overview

• Campaign production & distribution: Build and send Pardot email campaigns, automation flows, and nurture sequences to brief.
• Set up and manage LinkedIn Campaign Manager paid campaigns, Brady’s primary B2B paid channel for reaching energy trading decision makers.
• Set up and manage Google Ads search and display campaigns to brief; monitor spend and performance.
• Schedule and publish pre-written social content on a weekly cadence, with a LinkedIn focus.
• Create HTML emails to best-practice standards as required.
• Design & asset production: Create social graphics, event collateral and one-pagers in Canva / Photoshop / InDesign.
• Edit and refine images and visual assets in Photoshop to a high standard.
• Format white papers and collateral: turn text drafts from the Head of Business Development into polished, on-brand PDFs using InDesign or equivalent tools.
• Produce motion graphics or short video content using After Effects, Premiere Pro or CapCut (desirable).
• Brady website: Build and update landing pages and website content in WordPress, ensuring on-brand design.
• Implement on-page SEO optimisation and monitor keyword performance against competitors.
• Use Google Analytics to analyse and report on website and campaign performance metrics.
• Data & list management: Segment prospect lists and maintain clean, GDPR-compliant data in Salesforce and Pardot.
• Pull and enrich prospect data and market intelligence using tools such as Clay, Apollo and LinkedIn Sales Navigator.
• Support lead progression tracking and assist with outbound campaign activity, with awareness of strict European energy market data requirements.
• Salesforce CRM management & reporting: Maintain contact records, campaign tracking and dashboards in Salesforce.
• Support accurate pipeline reporting and monitor inbound leads against MQL criteria.
• Measurement & reporting: Track campaign performance across all channels and compile results into clear, visual reports for leadership.
• Run Google Analytics reports on traffic, conversions and campaign performance.
• Execute SEO tasks including keyword tracking, on-page optimisation and competitor monitoring.
• Events support: Support the events function with campaign assets, pre
• and post-event email sequences, collateral and QR/lead capture as required.

Requirements

• Takes direction well and executes to brief accurately.
• Strong attention to detail and quality control in all outputs; Brady’s audience is sophisticated and sloppy work damages credibility.
• Organised self-management across multiple parallel campaigns, juggling email, paid, social, web and collateral tasks simultaneously.
• Clear communication when presenting results or flagging issues; must be able to explain what worked, what didn’t, and surface problems early.
• A flexible attitude with a keen interest in gaining more knowledge of marketing tools and processes.
• A strong team player, focused on collaborative goals and able to work with a wide range of personalities.
• Strong working knowledge of Pardot: building email campaigns, automation flows and nurture sequences.
• Experience with LinkedIn Campaign Manager for setting up and managing B2B paid campaigns.
• Working knowledge of Google Ads (search and display campaign setup and monitoring).
• High-level experience of WordPress for building and updating landing pages and website content.
• Solid working knowledge of Google Analytics for traffic, conversion and campaign reporting.
• High-level experience of SEO analysis tools and on-page optimisation best practices.
• Strong design skills across Canva, Photoshop and InDesign; ability to produce polished collateral from text drafts.
• Motion graphics or video editing capability (After Effects, Premiere, CapCut) is desirable.
• Moderate-level experience of Salesforce CRM: contact management, campaign tracking and dashboards.
• Familiarity with market intelligence and prospecting tools such as Clay, Apollo and LinkedIn Sales Navigator is desirable.
• B2B marketing experience, including understanding of lead funnels, MQL/SQL concepts and longer sales cycles, is desirable.
• Energy trading or ETRM sector awareness is useful but not essential.

Tech Stack

• Apollo
• SQL
• WordPress

Benefits

• Great compensation + 5% bonus + private health insurance!
• 24 days' holiday + bank holidays
• 1/2 day off Christmas Eve & New Year's Eve
• Pluralsight licenses for engineering team members
• Flexible working hours
• An opportunity to build a modern technology platform for the power and energy trading markets
• A positive, values-driven culture