Director of Growth Marketing

TapestryHealth is a leading healthcare technology company focused on remote patient monitoring and chronic care management. They are seeking a Director of Growth Marketing to build and run a scalable growth marketing engine, overseeing campaign strategy and execution to drive pipeline and improve sales efficiency.

Responsibilities:

• Build and own the marketing operating system for a sales-led go-to-market motion, including planning cadence, campaign calendars, KPIs, and execution discipline
• Partner with executive leadership to align marketing strategy with business priorities, revenue targets, and product roadmap
• Establish clear attribution, reporting, and performance measurement frameworks to track marketing contribution to pipeline and revenue
• Manage marketing budget and optimize spend across channels to maximize ROI and lead quality
• Develop and execute repeatable conference and event playbooks across 100+ annual events, including pre-event marketing, onsite execution, and post-event nurture workflows
• Implement geo-targeting, retargeting, and account-based marketing tactics around key events to maximize pipeline creation
• Work with sales leadership to improve booth strategy, demo workflows, side events, and customer engagement experiences
• Measure and report on event ROI, pipeline attribution, and conversion metrics
• Design and execute multi-channel inbound marketing programs including webinars, educational content, paid advertising, and organic channels
• Build nurture campaigns and drip marketing workflows that move prospects through the buyer journey and accelerate sales cycles
• Position the brand as a thought leader and trusted education source to combat status quo bias and drive technology adoption
• Diversify lead generation channels beyond events to create sustainable, scalable pipeline sources
• Partner closely with sales leadership to develop messaging, positioning, value propositions, and competitive differentiation
• Create and maintain sales collateral, presentations, playbooks, and enablement materials across product lines and buyer segments
• Implement feedback loops between sales and marketing to continuously refine messaging, campaign effectiveness, and lead quality
• Support sales team with campaign coordination, account-based marketing support, and customer engagement assets
• Develop differentiated messaging and campaign strategies for SNF, ALF, Back Office Solutions, and physician group segments
• Support expansion into new markets with tailored positioning, content, and campaign approaches
• Enable adoption of innovative solutions (e.g., passive remote monitoring, value-based care offerings) through education-focused marketing
• Own CRM marketing operations, campaign tracking, segmentation, list management, and workflow automation
• Partner with internal stakeholders to implement and optimize marketing technology stack (CRM, marketing automation, analytics)
• Manage integration and coordination with external agency partners for design, web, creative production, and specialized services
• Leverage AI tools strategically to improve marketing efficiency while maintaining quality control and human oversight
• Develop compelling campaign narratives, messaging frameworks, and thought-leadership content aligned to buyer needs and pain points
• Use customer voice, sales insights, and market research to continuously sharpen positioning and value propositions
• Oversee content strategy across formats including emails, landing pages, case studies, white papers, video, and social media
• Ensure consistent brand voice and messaging discipline across all customer touchpoints

Requirements:

• 8+ years of B2B marketing experience with demonstrated success in demand generation, events, and marketing operations
• Experience marketing healthcare technology solutions, ideally in post-acute care, senior care, or related verticals
• Proven ability to develop strategy while executing campaigns hands-on; comfortable working in the details
• Proficiency with CRM and marketing automation platforms (HubSpot, Salesforce, Marketo, or similar)
• Strong track record partnering with sales, product, leadership, and external vendors
• Experience managing multi-channel campaigns from concept through execution and measurement
• Excellent organizational, project management, and prioritization skills in fast-paced environments
• Outstanding written and verbal communication with strong messaging and storytelling ability
• Comfort with analytics, attribution, reporting, and using data to optimize marketing performance
• Experience marketing into skilled nursing facilities (SNF), assisted living facilities (ALF), physician groups, or value-based care environments
• Familiarity with conference-heavy commercial models and event marketing ROI measurement
• Experience supporting segmented go-to-market strategies across multiple buyer personas and verticals
• Understanding of remote patient monitoring (RPM), chronic care management (CCM), or clinical technology solutions
• Background in technology adoption marketing where education and behavior change are critical
• Experience using AI tools to improve marketing efficiency and insights while maintaining quality control
• Knowledge of healthcare regulatory environment, reimbursement models, and provider workflows