Develop and execute comprehensive e-commerce performance marketing strategies and media plans with clear KPIs aligned with client’s business objectives and targets.
Implement end-to-end performance marketing campaigns across onsite and offsite channels, including PPC, SEO and social media, focusing on achieving targets and KPIs.
Assist in managing marketing budgets, optimizing spending to achieve maximum ROI based on performance metrics
Utilize analytics tools to monitor and analyze campaign performance, extracting actionable insights to optimize strategies and drive continuous improvement.
Stay informed about industry trends, competitive landscapes, and emerging technologies to drive innovation in performance marketing strategies
Prepare regular reports on campaign performance, providing clear insights and recommendations for future optimizations.
Collaborate with internal and external stakeholders to ensure the successful implementation of content marketing strategies & projects
Build long-term relationships with clients to develop a trusted advisor relationship.
Manages client expectations and delivery across all campaigns
Track and measure the delivery and campaign performance for actionable post-mortem reports, providing meaningful insights and identifying future revenue opportunities.
Manage and ensure billings and payment accuracy.
Documentation and archival of campaign post-mortem and compilation of campaign performance benchmarks.

Minimum 1 year of relevant experience developing and executing successful digital advertising campaigns and managing Google Ads accounts and campaigns.
Proven experience in managing projects with mid-large budgets
Strong analytical skills with the ability to translate data into actionable insights.
Able to negotiate, influence and collaborate with internal and external stakeholders
Excellent written and verbal communication skills in English
Ability to work independently with minimal direction, seeking coaching and guidance as needed.

Performance Marketing Specialist

Key skills