Reporting to the VP, Commercial, the Senior Director, Go-to-Market will focus on our flagship offerings: ClinicalKey / ClinicalKey AI and Clinical Pharmacology powered by ClinicalKey, our drug reference platform.
Lead the development and execution of go-to-market strategies and serve as a trusted partner to our sales and marketing organizations in bringing those strategies to life.
Identify and evaluate growth opportunities and new market potential through segmentation and strategic analysis.
Partner with industry bodies, thought leadership groups, and health IT vendors to deepen market knowledge, generate insights, and serve as a subject matter expert for the division.
Define target markets, including market size and penetration rates, for the product portfolio.
Identify customer needs and develop strategies to address those opportunities.
Build relationships with strategic customers and participate in sales calls.
Share innovation roadmaps and support the sales team in strengthening partnerships with Elsevier customers.
Support the North American Sales and Account Management teams in developing and executing market strategies across key segments, while helping remove barriers to closing sales.
Leverage analytics and other insights to deepen understanding of customer and market needs, while developing a strong perspective on competing products and competitive strategies across the market.
Lead the execution of solution launches by collaborating with cross-functional teams, including Marketing, Customer Success, and other key stakeholders.
Ensure effective communication of commercial strategy across teams.
Build relationships with strategic partners and identify potential merger and acquisition opportunities.
Requirements
Solid experience in a strategic or commercial role in healthcare
Experience in working directly with customers and collaborating with sales teams
Proven track record in directly supporting revenue growth for a portfolio of products
Experience in designing and executing successful commercial go to market and business development activities
Have analytical capabilities related to market segmentation, commercial opportunity assessment, and competitive analysis
Proactive and able to work successfully in a matrixed environment and able to lead through demonstration, commitment, and understand our marketplace.
Understanding needs of our customers and build relationships to achieve results.
Creative and pragmatic thinking to engage with end users and product champions
Have communication skills and experience in comfortably operating and influencing at various organizational levels
Project and time management skills with an ability to set and maintain priorities in a multi-task environment
Ability to bring energy and enthusiasm and foster effective teams
Able to proactively and continuously identify areas for improvement, growth and develop supplemented solutions.