Translate needs from the wider organisation into clear functional designs and prioritised product outcomes.
Shape solution options that support Yell’s sales processes, service workflows, and customer interactions, within the current C4C environment and beyond where appropriate.
Work closely with configuration specialists across SAP C4C, shaping screens, layouts, business roles, and related UI settings.
Act as product owner for agreed CRM capabilities, managing backlogs, refinement sessions, and release planning.
Support integration work across C4C, middleware, and internal systems.
Produce functional documentation for development teams and review delivered changes.
Define test scenarios and support UAT with business stakeholders.
Contribute specialist input during discovery, planning, and pre-sales discussions.
Support releases, investigate issues, and keep documentation up to date.
Build reports and dashboards that reflect commercial and service priorities.
Work with stakeholders across the UK to explain solution choices in straightforward terms.

Demonstrable experience working in CRM functional or product roles, with SAP C4C as a current or recent platform.
Experience contributing to end-to-end CRM delivery across Sales or Service domains.
Working knowledge of end-to-end CRM processes across sales, service, and fulfilment.
Understanding of common CRM integration patterns, including experience with SAP Cloud Integration, PI, or equivalent middleware.
Experience working with product teams, or performing product ownership activities such as backlog management and prioritisation.
Clear communication style suitable for both business and technical audiences.
Structured approach to analysing problems and requirements.
Ability to work effectively in a mixed discipline environment.

CRM Product Manager

Key skills