Translate needs from the wider organisation into clear functional designs and prioritised product outcomes
Shape solution options that support Yell’s sales processes, service workflows, and customer interactions, within the current C4C environment and beyond where appropriate
Work closely with configuration specialists across SAP C4C, shaping screens, layouts, business roles, and related UI settings
Act as product owner for agreed CRM capabilities, managing backlogs, refinement sessions, and release planning
Support integration work across C4C, middleware, and internal systems
Produce functional documentation for development teams and review delivered changes
Define test scenarios and support UAT with business stakeholders
Contribute specialist input during discovery, planning, and pre-sales discussions
Support releases, investigate issues, and keep documentation up to date
Build reports and dashboards that reflect commercial and service priorities
Work with stakeholders across the UK to explain solution choices in straightforward terms

Demonstrable experience working in CRM functional or product roles, with SAP C4C as a current or recent platform
Experience contributing to end-to-end CRM delivery across Sales or Service domains
Working knowledge of end-to-end CRM processes across sales, service, and fulfilment
Understanding of common CRM integration patterns, including experience with SAP Cloud Integration, PI, or equivalent middleware
Experience working with product teams, or performing product ownership activities such as backlog management and prioritisation
Clear communication style suitable for both business and technical audiences
Structured approach to analysing problems and requirements
Ability to work effectively in a mixed discipline environment

CRM Product Manager

Key skills