You will be responsible to strengthen the partnerships with our existing distributors in a growing market.
This includes customizing the company channel partner strategy to the Sri Lanka market specifics, mobilizing company and its distributors’ resources on key targets and deploying coordinated marketing actions to maximize their impact.
Undertake partners activities to sustain and develop sales in Sri Lanka.
Together with APAC team, and in coordination with distributors, develop and implement marketing plans to ensure growth of the partners’ business.
Manage distributors & engage with distributors salesmen & merchandisers to gain focus, analyze performance of the partners.
Leveraging the distributors relationships to gather market data from their territories to identify and develop new business opportunities
distribution/visibility.
Develop new market/channel opportunities based on the market’s needs.
Enhance contracts with the channel partners.
Ensuring compliance with distributors agreements and, if necessary, implement corrective action plans when faced with underperforming territories.

Bachelor's degree in business, Marketing, Economics or relevant major; MBA is preferred.
Minimum 5 or more years in business managerial experience within sales, marketing, trade marketing or commercial functions.
Preferred to have 5 or more years in an international company, specialized in Food, Food ingredients industry, ideally in B2B environment.
Have a strong knowledge in sales and trade relationship building skills.
Experienced in distributor management, business development/account management.
Have effective negotiation skills.
Good communication skills, stakeholder engagement and people management skills.
Intensive domestic travel frequency, regional and international travel may be required occasionally.
Fluent in English and Sinhalese.

Distribution Channel Manager

Key skills