Enhance brand awareness within the digital space and drive website traffic and acquire leads/customers
Innovate a strategy that aligns with our company's new division
Plan and execute all digital marketing, including SEO, marketing database, email, social media
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns
Identify trends and insights, optimize spend and performance
Brainstorm new and creative growth strategies
Manage the online presence of the new division
Collaborate with internal teams to create landing pages
Manage the day-to-day e-commerce experience
Ensure the user experience is technically flawless
Manage product inventory and merchandising
Troubleshoot e-commerce issues
Share concepts with CEO to gain alignment
Measure and report on success of initiatives and campaigns

Bachelor/Master’s degree in marketing or a related field
5+ years related experience in digital marketing
Demonstrable experience leading and managing SEO/SEM
Highly creative with experience in identifying target audiences and devising digital campaigns
Must be very effective at copywriting
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
B2B Marketing experience is a must
Social Media Strategy (both Organic & Paid)
Pay-per-Click / Paid Social Ads (Facebook + Youtube) is a must! (Paid Search is a plus)
Content Marketing – Social + Web + Ads
Strategic Email Marketing Campaigns experience
Up-to-date with the latest trends and best practices in online marketing and measurement
Fluent level of English

Global Digital Marketing Manager – B2B

About this role