Senior Digital Marketing and Growth Manager

Role Overview

• Own and lead all digital marketing, growth, and lead generation efforts across channels, ensuring consistent and measurable results aligned with company growth goals.
• Develop, execute, and continuously optimize data-driven marketing strategies that generate qualified leads, sales meetings, and recruitment applications.
• Assess and improve all marketing assets, systems, funnels, and campaigns, identifying gaps and implementing actionable enhancements in branding, messaging, and conversion performance.
• Manage and optimize GoHighLevel CRM, including automations, pipelines, nurture campaigns, and reporting systems that support scalability and visibility.
• Plan, launch, manage, and optimize paid advertising campaigns across Facebook, Google, and LinkedIn with clear accountability for performance and ROI.
• Plan and execute webinars and virtual events that drive lead generation, authority building, and partnership opportunities.
• Design and execute recruitment marketing and employer branding initiatives to attract and convert high-quality virtual assistants.
• Oversee and strengthen the company’s digital presence, including Google My Business and all relevant online platforms, ensuring brand consistency and visibility.
• Collaborate with leadership to design and roll out marketing initiatives supporting client acquisition, franchise partnerships, affiliate programs, and other growth initiatives.
• Provide strategic direction and oversight to the Digital Marketing Specialist and other marketing contractors, ensuring alignment with strategy, standards, and performance expectations.
• Support hands-on campaign execution as needed, particularly during pilot initiatives, transitions, or high-impact launches.
• Define, track, and report on key marketing KPIs through dashboards and performance reports, driving accountability, insights, and continuous optimization.
• Plan and execute strategic marketing campaigns aligned with CEO participation in U.S. conferences and industry events to maximize visibility, lead generation, and partnership opportunities.

Requirements

• Minimum of 3 years of proven experience in digital marketing management, growth strategy, and lead generation.
• Demonstrated ability to deliver measurable results through strategic planning, execution, and optimization.
• Experience managing multi-channel marketing campaigns, including paid media, social platforms, CRM funnels, email, and automation.
• Strong working knowledge of analytics, marketing automation systems, and recruitment marketing strategies.
• Hands-on experience with GoHighLevel or comparable CRM and funnel platforms.
• Proven capability in planning and executing webinars or digital events for lead generation and authority building.
• Excellent English communication skills, both written and verbal.
• Highly data-driven, proactive, and capable of working independently with minimal supervision.
• Owns and maintains the tools, software, and systems required to perform the work as an independent contractor.
• Professional, self-directed, and accountable for outcomes, not just activity.