Social Media Specialist

Role Overview

• Support daily publishing and community engagement across multi-brand channels while maintaining a consistent, on-brand voice
• Work closely with the Social Media Manager to execute social strategies and content initiatives across multiple brands
• Help build and scale influencer and UGC programs from the ground up, including outreach support, creator coordination, and content tracking
• Assist with influencer onboarding, creative direction, content requirements, approvals, and posting timelines
• Capture content in the field, during events, and with teams to help fuel always-on social storytelling
• Turn existing assets (podcasts, field footage, events, photos, influencer submissions) into high-performing short-form content
• Identify opportunities to integrate creator content and UGC into broader social strategies
• Write platform-native captions and light copy designed to drive engagement, trust, and action
• Design scroll-stopping graphics, thumbnails, and social visuals while maintaining strong brand consistency
• Use Canva, Adobe Photoshop, CapCut, or similar creative tools for editing, color correction, and creative refinement
• Test and iterate hooks, captions, thumbnails, and formats to improve performance and engagement
• Stay on top of trends, creator formats, and platform shifts, adapting them in a brand-safe way
• Schedule, monitor, and assist with reporting using tools like Sprout Social or Hootsuite
• Organize incoming content assets and maintain strong content libraries for repurposing and reuse
• Support workflow management through tools like Asana, helping keep projects organized and aligned across teams
• Collaborate cross-functionally with content, marketing, and field teams to ensure alignment between social, creator content, and brand goals

Requirements

• 3–5+ years of social media and content experience (agency or brand side)
• Experience working with influencers, creators, or UGC programs — ideally supporting execution or coordination
• Strong understanding of creator-led trends and how influencer content drives organic growth
• Hands-on experience capturing, creating, or editing social-first content
• High standards for content quality, brand alignment, and consistency
• Strong visual instincts with a performance-focused mindset
• Proficiency with design and editing tools such as Canva, Adobe Photoshop, CapCut, or similar platforms
• Ability to design polished, on-brand social visuals and thumbnails
• Familiarity with Adobe Creative Suite (Premiere, After Effects, Illustrator) is a plus
• Experience with social media management platforms like Sprout Social or Hootsuite
• Experience supporting workflows inside Asana
• Basic video editing skills and strong media organization habits
• Excellent writing skills, attention to detail, and follow-through
• Organized, collaborative, and comfortable moving quickly in a high-output environment

Benefits

• Medical, dental, vision, 401K
• Paid Time Off
• Weekly Pay
• Internal Promotion opportunities
• Company swag