You own the CRM vision, defining where the platform needs to go, and why.
Build and maintain a clear, prioritized roadmap that reflects business goals and user needs.
Ensure the roadmap is communicated, understood, and supported across the organization.
Take complex business processes, pain points, and goals and convert them into clear, actionable system requirements.
Champion CRM adoption across the organization, ensuring users are engaged, enabled, and getting value from the platform.
Ensure the CRM is configured and utilized in a way that supports best-in-class sales, marketing, and customer success practices.
Embed commercial excellence principles into the platform: from pipeline management and forecasting accuracy to customer segmentation and opportunity tracking.

10 years of proven experience in successfully deploying and actively using CRM.
Deep familiarity with CRM platforms such as Salesforce, Microsoft Dynamics, or similar.
Strong understanding of commercial excellence frameworks and how technology enables them.
Experience working with sales, marketing, and customer success teams to understand and support their needs.
Familiarity with CRM integrations, data pipelines, and third-party tools.
Experience managing a portfolio of business projects spanning people, process, technology, and governance.
Ability to bridge business and technical teams. Communicating with equal confidence to both audiences.
A change-focused professional, with deep knowledge of CRM capabilities and a proven ability to translate them into meaningful business impact.

CRM Product Manager

Key skills