Senior Researcher – Public Opinion

Role Overview

• Lead and execute Public Opinion & audience Research
• Shape analytical approaches that inform heimatwurzeln’s national strategy and campaigns
• Help teams define clear research aims, key questions, and methodological choices that generate actionable insights and address their practical needs
• Lead full research cycles—from scoping and design to analysis and presentation of results
• Conduct desk research, identifying relevant studies, polling data, and public datasets to build strong evidence bases
• Build questionnaires, sampling plans, interview guides that are rigorous and fit for purpose
• Analyse qualitative and quantitative data to extract insights that deepen audience understanding
• Turn complex data into clear, concise insights with strong narrative logic
• Develop structured reports and presentations that highlight implications for strategy and campaigning
• Oversee multiple research workstreams, ensuring high-quality delivery across all phases
• Translate broad research goals into clear work plans, milestones, and deliverables
• Maintain strong communication and collaboration with colleagues, advisors, and partners
• Source and manage polling agencies and research suppliers
• Write clear briefs, oversee implementation, and ensure data quality and compliance with internal standards
• Review outputs, offering analytical feedback and ensuring consistency across projects

Requirements

• 6–8+ years of experience in public opinion, political, social, or market research—ideally in roles involving senior analytical responsibility
• Strong quantitative and qualitative research design skills, from sampling design to data analysis
• Confidence using data tools such as SPSS, R, or similar, with strong data literacy
• Ability to interrogate datasets and analytical approaches to ensure accuracy and relevance
• Strength in synthesising complex information and translating findings into clear, strategic insights
• Experience managing multiple research projects and external suppliers
• Excellent communication skills—able to explain methods and insights clearly to technical and non-technical audiences
• Interest in politics, society, behaviour, and environmental issues
• Fluency in German and English
• Master’s degree (or equivalent) in a relevant field

Benefits

• Fully remote with occasional travel for team events
• Flexible, family-friendly hours supporting work-life balance
• Supportive, collaborative culture
• Opportunities to engage with civic organisations and partners
• Contribute to environmental challenges through a values-aligned, bottom-up approach
• Help build a young institution with long-term purpose and impact
• Competitive non-profit sector pay