Senior User Acquisition Manager, Paid Search

Role Overview

• Strategic Scaling of Paid UA: Develop, execute and master your strategy to hit KPIs in current and new business branches. You are building and owning a scalable UA engine across Google, and beyond.
• Extreme Ownership & Prioritization: You own the goals, not the tasks. We provide the resources and the "Why"; you define the "How". Something blocks you? All the manager’s thoughts will be about how to solve it. No hand-holding, no micro-management
• just results.
• Lead Creative Testing Frameworks: You will build and manage predictable, scalable frameworks testing of thousands of creatives. You know how to find a winner, why it won, and how to replicate that success at scale.
• Aggressive Budget & ROAS Management: You are responsible for the dynamic allocation of budgets to maximize ROAS. You decide where the next dollar goes.
• Creative & MarTech & Growth Collaboration: You guide the creative team's focus, forecast asset delivery, write iron-clad technical requirements for the MarTech team and collaborate with the Growth team. All departments are deeply in the UA context to make UA team's work easier and more efficient.
• Data Deep-Dives & Growth Execution: You live in the metrics. You dig into LTV, monetization, and web funnels if you feel something is wrong on the UA end. If a number changes, you’re the first to ask "Why?"
• Analytics Mastery (SQL & Dashboards): You are data-literate. Whether it’s vibe coding of SQL query to get a specific slice of data or building your own dashboards.

Requirements

• Proven track record of managing huge monthly budgets (starting from $300k/mo). You love big numbers and know how to make them work harder.
• Deep experience with web funnels. You understand the nuances of tracking, attribution, and conversion optimization
• Google Ads Mastery (or Platform Agility): You are a pro in Google Ads who knows the tech stack inside out. Still remembering other great experiences from other ad platforms is valuable.
• Significant experience in the US market, plus a proven ability to diversify and scale in Non-US regions. You know that what works in New York won't necessarily work in Tokyo or Berlin.
• Proficiency in GA, Amplitude, and AppsFlyer or analogs
• Data Hunger: You are comfortable diving into Looker or Superset (or similar BI platforms). We have an absolutely great Analytics team
• do you need a complex slice of data or reporting automation? Guys here for you.
• You thrive in ambiguity. When the roadmap changes or a new problem arises with no clear solution, you don't freeze
• you build the solution.
• You can "sell" your ideas to cross-functional teams (Growth, Creative, MarTech, Analytics) and negotiate priorities with stakeholders who don't report to you. You aren't a "yes-man."
• We expect you to challenge your manager. If He’s wrong
• tell. If a process is broken, flag it. You give and receive honest, direct feedback to ensure the job gets done.
• You care about how UA affects LTV, product retention, and the overall business bottom line. You are a business owner first, a media buyer second.

Tech Stack

• SQL

Benefits

• Open-minded teams, a welcoming and inclusive company culture, plus the opportunity to make a real difference with a game-changing health tech product;
• A competitive salary package based on your unique expertise, skillset, and impact on the product plus stock options;
• In-office, remote and hybrid work opportunities;
• Relocation package (Cyprus)
• optional;
• The equipment whatever you need to be happy and productive;
• 21 days annual leave, plus bank holidays (those observed where you live);
• A premium SIMPLE subscription;
• Flexible hours. We focus on your results, not how long you spend at your desk.