Shape and execute the creative direction across Meta and Google placements—both static and video;
Partner with UA, Creative Strategist, AI squad team, as well as the internal design team, to spark strategy discovery, ensure alignment, and drive execution excellence;
Guide and empower a team of motion and graphic designers to produce a high volume of creative assets;
Lead the production pipeline from marketing research and brief to delivery, ensuring timelines, feedback loops, and quality standards are maintained;
Collaborate closely with the UA team to implement testing strategies, interpret results, and iterate based on performance insights;
Work toward shared KPIs with the UA and Creative Production teams;
Improve operational efficiency to scale product angle exploration, while maintaining creative quality and strategic alignment.
Requirements
5+ years in creative production, with strong experience in performance marketing for mobile apps
2+ years leading creative teams, with a track record of scaling output and improving creative performance
Solid knowledge of Meta, TikTok and Google ad platforms and formats
Experience leading both video and static asset production for user acquisition (cyclic production with regular sprints)
Preferably, a background in motion design and the ability to work hands-on to develop and refine design concepts
Ability to spot emerging content formats, hooks, and cultural signals before they peak
Experience integrating AI tools into daily workflows and production cycles
Understanding of creative performance metrics and a data-informed approach to iteration
Strong organizational skills and cross-functional communication abilities
Would be a plus: Experience executing creative strategy for fitness and wellness products.
Tech Stack
Spark
Benefits
Open-minded teams, a welcoming and inclusive company culture, plus the opportunity to make a real difference with a game-changing health tech product
A competitive payment package based on your unique expertise, skillset, and impact on the product
Flexible hours. We focus on your results, not how long you spend at your desk.