About this role
Role Overview
- Own the full paid media strategy across paid social (Meta, TikTok and emerging channels)
- Manage and scale a monthly budget targeting £300k+
- Develop structured testing roadmaps across creatives, audiences, offers and landing pages
- Execute, monitor and optimise campaigns to hit CPA, ROAS and LTV targets
- Confidently manage scaling strategies while maintaining efficiency
- Ability to own and maintain tracking infrastructure end-to-end including pixel setup, customer conversions and GA4 not just interpret reports
- Proactively spot performance trends and act decisively
- Drive a culture of testing and iteration across the account
- Align with creative and retention teams to ensure full-funnel cohesion
- Produce clear, commercial reporting with actionable insights
- Take full ownership of paid performance without requiring constant oversight
- Work closely with the creative team to feed back insights that improve ad performance
Requirements
- Previous experience with health and wellness brands (Knowledge of ASA compliance for health claims)
- Paid social/media buying (DTC preferred)
- Experience managing £100k+ monthly budgets (ideally scaling toward £300k+)
- Strong Meta Ads expertise (TikTok a plus)
- Agency background highly desirable
- Proven track record of scaling performance accounts profitably
- Deep understanding of attribution, tracking and performance metrics
- Experience with creative analytic platforms such as Motion
- Strong grasp of subscription unit economics including LTV, retention curves and payback period with ability to optimise beyond first purchase CPA
Benefits
- Quarterly performance-based bonus
- Fully remote role (UK-based) with paid travel to London for shoots/events
- 25 days holiday (excluding bank holidays) + 1 additional day for each year of service
- Free ongoing subscription to Epetōme products
- Friends and family discount scheme
- Quarterly team meet-ups and access to co-working spaces worldwide
- Enhanced maternity leave policy
- Life insurance policy
- High-growth environment with real progression opportunities