Develop and create buy-in on a multi-year vision for MarTech and Automation, establishing clear success metrics and defining in-and-out of scope priorities
Shape a complex "buy vs. build" portfolio of capabilities, taking responsibility for vendor selection, integration, and discontinuation while directing the development of our proprietary in-house solutions
Apply marketing science and measurement methods, including Marketing Mix Modeling (MMM or similar experience) and conversion lift studies, to precisely assess and increase incremental effects from marketing investments
Lead large-scale automation transformations throughout the marketing value chain
Focus on initiatives in Creative/Content, Campaign, and Pricing automation
Continuously develop the strategy toward highly personalized, "CRM-first" interactions
Work closely within a matrixed organization, coordinating with Media, Go-To-Market (GTM), Category Experience, Regional Marketing, and Central Marketing groups
Align on shared initiatives via OKRs
Operate within the empowered Product Operating Model, owning the product outcomes, not just the delivery against requirements
Act as an inspiring leader and steward of the MarTech space
Lead a team of highly skilled Product Managers with diverse domain expertise

10+ years of proven experience in MarTech, product management, or digital customer experience leadership roles in ecommerce or consumer driven businesses
Verified background as a strategic problem solver directing a complex "buy vs. build" portfolio
Extensive knowledge in assessing impact via data-informed insights, including experience with marketing science and measurement techniques such as Marketing Mix Modeling (MMM or similar experience) and conversion lift analyses
Deep expertise in personalization, experimentation platforms, or content management systems, including hands-on experience with Generative AI applications in Marketing
Strong leadership experience, specifically growing and mentoring high-performing teams while acting as an outstanding communicator

Director, Product Management – MarTech

Key skills