Own competitor research across Meta, TikTok, and industry tools to identify winning creative patterns in casino, sweepstakes, and crypto verticals
Use AI tools (ChatGPT, Claude) to rapidly summarise insights, spot trends, and scale research output
Develop high-impact creative concepts, hooks, formats, and messaging based on market and performance insights
Write clear, fast, and actionable creative briefs for designers and video editors (UGC, static, video)
Translate data and research into strong creative direction, including audience context, platform nuances, and success metrics
Track and analyse creative performance (CTR, CPA, ROAS, hook rate, hold rate) with FTD CPA as the primary KPI
Review ad-level performance in Meta Ads Manager, TikTok Ads Manager, and analytics platforms
Build and own creative testing roadmaps, hypotheses, and structured A/B testing frameworks
Continuously iterate and scale winning creatives using performance learnings and generative AI tools
Collaborate closely with designers, editors, and media buyers to align creative execution with campaign goals
Present creative strategies, test results, and performance insights clearly to internal stakeholders

3-5 years of experience in creative strategy, performance marketing, or paid social (agency or brand side)
Proven track record of creating profitable ads with measurable ROAS and CPA improvements
Strong experience managing Meta ads (Facebook, Instagram) creative strategy
Proficiency with AI tools (ChatGPT, Claude) for research, competitor analysis, and brief writing
you use AI to move faster
Experience with generative AI tools for creative workflows (Midjourney, Runway, or similar)
Excellent creative brief writing and communication skills
Data-driven mindset with the ability to interpret performance metrics
Solid understanding of creative testing methodologies (A/B testing, hooks, formats, angles)
Strong copywriting skills for ad copy, headlines, hooks, and scripts
Experience with competitor research and market analysis using spy tools (Meta Ad Library, Foreplay, MagicBrief)
Self-starter who works autonomously
no hand-holding required
Ability to thrive in a fast-paced, deadline-driven environment

A brilliant opportunity to grow your career & work with a fun, fast-paced & growing company, prepared to let you shine
An entrepreneurial environment where you learn more every day (we more than welcome and support people with their own projects)
Build an organisation that continues to diversify its portfolio
Personal responsibility with a ton of autonomy
33 free paid days
Market-leading remuneration and bonuses available
An international team with over 35 nationalities
Fully Remote working (work fully remotely and option for weekly coworker space)
Additional benefits for permanent employees are available depending on the location

Creative Strategist – Meta Ads, Programmatic

Key skills