Own and manage day-to-day marketing operations across channels (SEO, paid media, website, content, email, etc.)
Audit current marketing efforts and develop an integrated, measurable marketing strategy aligned with business goals
Lead and optimize SEO, paid media, and performance marketing efforts to drive high-quality leads and revenue
Identify new growth opportunities and test channels, campaigns, and messaging with speed and discipline
Conduct competitor and market research to inform positioning and strategy
Analyze historical and ongoing performance data to generate insights and guide decisions
Manage external partners, freelancers, or agencies as needed

6–10+ years of experience in growth, performance, or digital marketing
Strong generalist background with hands-on experience across SEO, paid media, and website optimization
Solid experience with analytics and performance tracking (Google Analytics / GA4)
Experience with content marketing, CRO, and email marketing is a strong plus
Clear communicator who collaborates well across teams

Head of Marketing

Key skills