Translate consumer insights into campaign strategy
Analyze audience research, segmentation data, and behavioral insights to inform marketing strategies
Use social listening and cultural signals to identify emerging conversations and trends
Translate findings into clear strategic recommendations for internal teams and clients
Develop insight-driven creator strategies
Identify audience segments and communities relevant to brand campaigns
Inform creator selection and creative direction using consumer insights
Collaborate with creative, account, and media teams to shape campaign concepts
Support client strategy and campaign planning
Contribute to campaign strategy development for major brand partners
Present insights and strategic recommendations internally and to clients
Help develop messaging frameworks grounded in audience motivations and behavior
Contribute to thought leadership
Identify emerging trends in consumer behavior and creator marketing
Help develop insights that inform The Shelf’s broader marketing perspective and industry thinking

4–8 years of experience in consumer insights, audience strategy, research, or intelligence roles
Experience translating research or audience data into marketing or strategic recommendations
Strong analytical thinking combined with clear storytelling and presentation skills
Comfort working with both qualitative and quantitative insights
Experience working with audience research or social intelligence tools such as YouGov, GWI, Brandwatch, Sprinklr, Talkwalker, Meltwater, or similar platforms is a plus.

Audience Insights & Strategy Manager – Influencer Marketing

Key skills