Planning and producing native content for Instagram, TikTok and LinkedIn — short-form video, static posts, Reels, Stories and long-form posts where appropriate
Managing the social content calendar, briefing creators and co-ordinating shoots as needed
Publishing, scheduling and optimising content for each platform to maximise reach and engagement
Leading day-to-day organic community management — responding to comments and DMs, fostering conversations and building strong relationships with followers
Managing a small paid influencer and creator budget: identifying partners, negotiating briefings, measuring impact and ensuring ROI
Using platform analytics to define KPIs, track performance, test content formats and report insights to the wider team
Collaborating with Product, Brand and Customer teams to surface timely, on-brand content and community-led ideas
Developing community programmes (e.g., ambassador schemes, UGC activations, live Q&As) to deepen engagement and brand affinity

Proven experience running social and community for a consumer brand, agency or in-house team, with strong examples across Instagram and TikTok.
Strong creative skills in short-form video
ideation, shooting and editing (in-house or with creators)
Hands-on experience with community management and tone-of-voice moderation at scale
Experience briefing and managing creators and influencers, plus managing a small paid budget
Analytical approach to social performance and experience using platform analytics and reporting to inform decisions
Excellent written and verbal communication skills and strong organisational capability

Social Media, Community Manager

Key skills