Setting and refining the overall marketing strategy alongside the internal team
Ensuring brand, retail, digital and trade marketing activity is aligned and working together
Supporting the development of the product pipeline and innovation roadmap
Providing oversight of the marketing budget and ensuring investment is driving results
Defining and reviewing key KPIs across brand, retail and performance channels
Acting as a strategic sounding board for the Senior Brand Manager and helping develop their leadership capability
Working closely with the founder and leadership team to translate brand vision into clear marketing direction

Previously operated at Marketing Director or Head of Marketing level ideally within a high-growth beauty or haircare founder-led brand
Commercially minded
Comfortable working closely with founders
Experienced in building clear marketing frameworks that support growth
Experience across brand, retail and digital marketing

Head of Brand Marketing

Key skills