About this role
Role Overview
- Support and grow creator, affiliate and partnership activity for a leading outdoor adventure brand
- Drive awareness, engagement and footfall across a portfolio of UK locations
- Manage social media channels for allocated locations, including content creation, scheduling and community management
- Collaborate with central brand and social teams to ensure alignment with national campaigns and brand guidelines
- Identify local stories, trends and seasonal moments to drive relevant content
- Monitor performance and engagement, using insights to refine and improve activity
- Develop and deliver structured local marketing plans aligned to national strategy and trading priorities
- Execute local activations including partnerships, signage, events and grassroots marketing initiatives
- Work closely with site and operations teams to maximise visibility and local presence
- Ensure campaigns are delivered on time, within budget and to a high standard
- Build relationships with local media, community groups and influencers
- Support local PR activity and outreach to generate coverage
- Identify and develop partnerships that drive awareness and visits
- Act as a brand ambassador within the local community
- Support local referral and loyalty initiatives
- Encourage word-of-mouth and community advocacy
- Share insights and feedback to help optimise future marketing activity
- Track and report on performance across social media, PR and local activations
- Maintain clear records of activity, budgets and outcomes
- Provide actionable insight to inform ongoing planning and improvement
Requirements
- At least 2 years’ experience in local marketing, social media, PR or community engagement
- Strong understanding of social media platforms and content best practice
- Experience delivering marketing activity across both digital and physical channels
- Excellent organisational skills with the ability to manage multiple sites or projects simultaneously
- Confident communicator, comfortable building relationships with internal teams and external partners.
- Experience within leisure, hospitality, retail or other multi-location businesses
- Exposure to grassroots marketing, events or experiential activity
- Experience working closely with operational or on-site teams
Benefits
- Remote UK
- Flexible work arrangements