Own how the brand looks, sounds and performs across paid, owned and earned channels
Ensure every piece of work protects and elevates the brand while meeting clear commercial objectives
Set and defend the visual and tonal rules for the brand; develop and maintain brand guidelines and ensure consistency across campaigns, channels and touch-points
Lead end‑to‑end campaign concepting and development
Translate briefs into creative platforms, moodboards, shotlists and asset plans that deliver for acquisition, retention and brand growth
Direct and manage in‑studio and on‑location shoots, working with photographers, directors, stylists and producers
Own production budgets, schedules, rights and post‑production to ensure timely delivery and quality control
Produce and sign off on key creative assets (digital ads, landing pages, social content, OOH, packaging mockups)
Work with designers to refine layouts, motion and compositing to meet both brand and performance requirements
Use qualitative and quantitative insight to inform creative decisions
Work closely with performance, product and analytics teams to test creative, measure impact and iterate based on ROI and engagement metrics

8+ years’ experience in creative roles
At least 3 years’ experience leading creative teams in a consumer, DTC or lifestyle brand
Proven track record of art directing photoshoots and video production with demonstrable, campaign-level case studies
Strong portfolio showing concept to execution across paid social, display, landing pages and editorial content
Commercially minded
comfortable aligning creative work to CAC, LTV and ROAS targets while protecting brand equity
Confident working with production budgets, suppliers and timelines; practical understanding of post‑production workflows
Data‑led and curious
able to use testing and performance insight to refine creative approaches
Collaborative communicator who can influence senior stakeholders and cross‑functional teams

Art Director

Key skills