Lead group-wide performance marketing delivery across Paid Media, SEO/GEO, CRO, and Affiliate channels
Develop and implement execution standards, tooling, and frameworks that enable consistency and quality across brands and markets
Ensure budget management and channel allocation decisions are grounded in data and aligned to performance goals
Champion a rigorous experimentation culture by designing rapid tests, reviewing outcomes, and scaling what works across brands
Actively mentor Senior and Mid Specialists; build structured development paths that create depth and internal capability

10+ years in performance marketing, with 3+ years leading multi-brand or multi-market teams
Hands-on expertise across Paid Media (Search, Social, Programmatic), SEO/GEO, CRO, and Affiliate
Proven track record managing significant budgets (€10M+) and complex multi-channel acquisition programmes
Experience operating in agile delivery environments (Scrum, Kanban, or Scrumban) is a plus
Fluent in English and at least one additional European language.

Group Performance Marketing Lead

Key skills