Facebook Channel Manager

Role Overview

• Own revenue and engagement targets for the MemeZar Facebook page, taking full accountability for hitting KPIs.
• Develop and execute the strategy and direction for the page to maximise growth and monetisation.
• Source and curate high-quality static content directly for the page, ensuring it aligns with the MemeZar brand and audience expectations.
• Upload video and static content, ensuring all posts are properly formatted and optimised for maximum engagement.
• Monitor content performance and take corrective action: remove underperforming content and replace with optimised content to meet engagement and revenue metrics.
• Maintain an organised content library and scheduling system to ensure a consistent posting cadence.
• Plan and schedule posts to meet targeted publishing goals, ensuring the content calendar is followed consistently.
• Coordinate with internal teams to align content schedules with key trends, events, and campaigns.
• Analyse audience behaviour and performance metrics using Facebook’s analytics tools to inform content strategy.
• Identify patterns and trends in audience engagement to refine and continuously optimise page performance.
• Implement data-driven insights to improve reach, engagement, and monetisation outcomes.
• Ensure all content meets platform and company quality standards before publishing.
• Ensure compliance with Facebook’s community guidelines and copyright policies.
• Provide regular reports on content performance, highlighting key insights and growth opportunities.
• Present and lead meetings, sharing key findings and data tracking with stakeholders.
• Stay updated on social media trends, platform updates, and competitor activity.
• Collaborate with the Content Research teams to align content with overall business goals.
• Work closely with social editors, video editors, and the Social Video Manager to ensure high-performing content is prioritised.

Requirements

• 3+ years of experience in social media management, ideally within a digital media, publishing, or social-first company.
• Strong understanding of Facebook algorithms, content trends, and analytics tools.
• Proven ability to analyse data and use insights to inform content and monetisation decisions.
• Experience with social media scheduling, publishing, and performance optimisation tools.
• Highly organised with excellent attention to detail and time management skills.
• Strong written and verbal communication skills, with the ability to present findings to stakeholders.
• Ability to thrive in a fast-paced, collaborative environment.
• Experience owning revenue or engagement targets for a social media channel is a strong plus.

Benefits

• Flexible work arrangements
• Professional development opportunities
• Health insurance
• Paid time off