Key skills
PMPSQLTableauGoBIBusiness IntelligencePower BILeadershipProject ManagementStrategic PlanningCommunicationCollaboration
About this role
Role Overview
- Lead PMO marketing initiatives, strategic planning, and market excellence programs
- Drive program/project implementation and deployment across Ontario regions
- Conduct comprehensive community analysis, selection, and prioritization
- Manage unified Go-To-Market (GTM) yearly and quarterly planning initiatives
- Oversee budget and performance management in collaboration with national teams, including gating KPIs, channel targets, product performance, orders/GA, and yield metrics
- Design and maintain community performance and GTM dashboards
- Develop and test hypotheses to explain market performance and customer behavior
- Take initiative to develop and execute client and market research programs to address identified issues and influence corporate strategy
- Identify marketing problems and opportunities and creatively apply market research techniques
- Conduct community GTM deep-dives, delivering insights and actionable data to orient strategy and monitor performance
- Prepare executive presentations
- Develop, communicate, and promote actionable research recommendations and KPI reporting to all levels of management
- Communicate financial impact of recommendations and downstream effects on products and services
- Calculate and report ROI on GTM events and initiatives
- Drive a high-performing, highly engaged workforce through effective leadership activities
- Implement measurable engagement and recognition programs
- Ensure completion of quality performance processes and knowledge transfer
- Define and prioritize information needs while managing multiple complex projects
Requirements
- Bachelor's degree in Business, Marketing, Statistics, Economics, or related field
- 5+ years of experience in market research, business intelligence, or strategic planning
- 2+ years of people leadership experience
- Advanced proficiency in developing and executing market research programs to influence corporate strategy
- Expert-level skills in data analysis, statistical modeling, and hypothesis testing
- Proven ability to develop and communicate actionable research recommendations and KPI reporting to all management levels
- Strong financial acumen with ability to articulate business cases and ROI
- Advanced Excel, PowerPoint, and data visualization skills
- Experience with dashboard development and BI tools (Tableau, Power BI, or similar)
- Exceptional presentation and communication skills for executive-level audiences
- Proven ability to manage multiple complex projects simultaneously
- Strategic thinking with strong problem-solving capabilities
- Nice to Have: MBA or Master's degree in related field
- Experience in telecommunications or technology industry
- Knowledge of fibre network deployment and infrastructure planning
- Familiarity with Go-To-Market strategy development
- Experience with survey design and primary research methodologies
- Project Management Professional (PMP) certification
- SQL or other data querying languages
Tech Stack
- PMP
- SQL
- Tableau
- Go
Benefits
- Comprehensive total rewards package highlighting competitive salary and bonus structures
- Minimum 3 weeks of vacation
- Flexible benefits plan to meet the needs of you and your family
- Flexibility to work in-office, virtually or a combination of both
- Generous company matched pension and share purchase programs
- Opportunity to give back to communities in which we work, live and serve
- Career growth and learning & development opportunities to develop your skills
- And much more …