Develop and execute regional mass and lifecycle marketing strategies that drive customer acquisition, revenue growth, and long-term engagement
Lead strategic planning and performance across inbound and outbound channels, ensuring alignment to business targets and strategic pillars
Build and maintain audience segmentation frameworks and journey-based messaging strategies that align message, timing, and channel to each stage of the customer lifecycle
Connect retail store initiatives with broader marketing programs to deliver a unified omnichannel experience
Manage end-to-end campaign execution—from brief and creative development through launch, optimization, and post-campaign analysis
Own and monitor KPIs across awareness, engagement, acquisition, retention, and channel performance; generate insights and recommend optimizations based on trends and outcomes
Identify and scope new opportunities across segmentation, content, creative, and testing (including A/B experimentation) to continuously improve performance
Partner closely across marketing, business, and product teams to ensure seamless campaign delivery and alignment on shared objectives

5+ years of progressive experience in marketing operations, product strategy, or program management
Strong analytical and business acumen with demonstrated ability to leverage data to build robust business cases, quantify ROI, and guide strategic investment decisions
Comfort operating in ambiguity and a proven ability to thrive in fast-paced, dynamic environments where priorities shift and rapid decision-making is required
Executive presence and communication excellence with the ability to craft compelling narratives, influence senior leadership, and gain buy-in across diverse stakeholder groups
Cross-functional leadership capabilities with a track record of driving alignment, managing competing priorities, and delivering outcomes across all levels of the organization

Comprehensive total rewards package highlighting competitive salary and bonus structures
Minimum 3 weeks of vacation
Flexible benefits plan to meet the needs of you and your family
Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
Generous company matched pension and share purchase programs
Opportunity to give back to communities in which we work, live and serve
Career growth and learning & development opportunities to develop your skills

Marketing Communications Manager, Customer Lifecycle Marketing

Key skills