Head of Digital Strategy – Corporate Communications

Role Overview

• Digital and AI strategy development
• Digital Consultancy services
• Digital Client development across PCG
• New business Digital and AI strategy development
• Work with the CDO and Digital Client Director to develop our digital proposition – and the suite of services and solutions available to clients.
• Own the development and promotion of our digital proposition by working with the new business team to develop a programme of events, research, case studies that evidences our leadership position
• Work in partnership with our clients to develop their digital strategy and how role in realising their digital ambition – and specifically working with the client management team to deliver our Annual Digital reviews and quarterly reviews
• Own the development of the PCG digital communications strategy and work with the BD team to realise our ambitions across social, web, SEO, GEO and digital marketing.
• Work with the AI Czar, CTO and AI team to define and deliver on the priority AI workstreams
• Identify and define the digital consultancy services we will take to market – such as AI Analysis, Analytics,SEO, GEO and accessibility
• Own the definition and delivery of our research programme, including the Digital Index to promote our digital leadership and actively drive new business opportunities
• Own and manage the 3rd party relationships we have in place for the digital consultancy services and maximise the value, revenue and margin from each service we provide
• Develop with BD the sales and marketing programme for consultancy services to achieve our revenue forecasts
• Actively work with the client facing teams across PCG to identify digital services and solutions we can promote to their clients and define a programme of work to realise this
• Proactively work with the SC teams in BSG in both UK and APAC to identify and convert cross sales opportunities (non-digital to digital and vice versa)
• Collaborate with the CDO and the digital client teams to identify cross and upsales opportunities with clients and work with them to realise them
• Lead the delivery of our digital thought leadership programme to keep us front of mind in our prospect pool
• Ensure the continuous stream of case studies to promote our work
• Actively manage with the BD team our social media presence
• Work with the CDO and digital client teams to win new business pitches – owning our digital strategy for these prospects

Requirements

• 5+ years agency or client-side experience
• Experience interacting with clients at a variety of levels and across functions
• Excellent communication and presentation skills are essential
• Experience of large scale digital projects from inception to delivery
• Good knowledge of project management techniques for digital solutions including requirements definition, sitemaps, schematics and wireframes, web analytics, etc.
• Enthusiasm and eagerness to embrace the opportunities provided by AI
• Must be able to work effectively under pressure, within strict time constraints
• Ability to manage many urgent and often conflicting priorities
• SEO and GEO
• AI analysis and performance assessment
• Analytics techniques
• Accessibility

Benefits

• 25 days holiday per year with ‘bonus’ days for long service
• Discretionary bonus scheme
• Personal development opportunities
• Group life assurance
• Group personal pension plan
• Employee assistance programme
• Access to online GP service via Health Hero
• Hybrid working
• at least 3 days a week in the office
• Stunning offices in Fulham Palace
• Weekly themed breakfast
• Fruit and snack cupboard
• Monthly “Thirsty Thursdays”
• Regular company events