Design and launch multi-stage user journeys and trigger-based communication flows across CRM channels (email, push, SMS, in-app)
Own bonus and promotional mechanics end-to-end: calculate cost, expected value, and risk, then configure campaigns within the CRM platform
Build and maintain advanced audience segmentation, ensuring clean data structures, proper exclusions, and validation
Create CRM copy and campaign templates for all communication channels
Conduct QA checks before campaign launches (rendering, personalization logic, journey flows, bonus mechanics)
Run A/B tests and analyze lifecycle performance
Track and optimize key CRM metrics including open rate, CTR, conversion rate, and deliverability
Produce weekly and monthly performance reports with actionable insights
Maintain internal documentation, naming conventions, and CRM knowledge base
Collaborate cross-functionally with product, design, and support teams to improve the user lifecycle

Proven experience working with Customer.io or similar CRM/lifecycle marketing platforms
Experience with BI or Business Intelligence tools
Strong understanding of bonus mechanics and promotional economics in iGaming
Ability to both write CRM copy and build automated flows independently
Analytical mindset with a strong focus on data-driven decision making
Hands-on experience with A/B testing and lifecycle performance analysis
Experience working in cross-functional teams
Languages English
professional proficiency (required)
Russian
professional proficiency (required)

CRM Manager – iGaming

Key skills