Execute, build, and QA email and SMS campaigns in Klaviyo.
Strategically repurpose and recycle existing content (50% of workload), adapt briefs (30%), and contribute original ideas (20%).
Provide strategic creative feedback in Figma to ensure alignment with the brand’s voice, look, and feel.
Build landing pages through the eCommerce platform (currently Shogun).
Conduct thorough QA of landing pages, product detail pages (PDPs), and education pages across desktop and mobile.
Assist in updating collection pages to ensure website-wide consistency.
Ensure accurate inclusion of targeted customer segments within campaigns.
Serve as the primary contact for cross-functional teams (e.g., Sales, Education) to coordinate email needs and campaign schedules.
Act as liaison to align email and website assets across teams.
Review email and SMS performance metrics from dashboards to derive actionable insights.

2–4 years of experience in email marketing, preferably using Klaviyo.
Data-driven strategic mindset with the ability to analyze performance metrics.
Creative instincts to generate ideas and effectively repurpose content.
Strong attention to detail and ability to manage multiple campaigns and deadlines in a structured, well-supported team environment.
A passion for fitness, wellness, or an active lifestyle is a bonus.
Understanding of brand offers and target audience (no copywriting required).
Highly organized and proactive, with a focus on maintaining brand consistency.
Collaborative approach with the ability to work effectively across cross-functional teams.
Analytical mindset with a passion for optimizing digital content.
Strong understanding of brand identity and customer engagement principles.

Email Marketing Coordinator

Key skills