Take full, sole ownership of a portfolio of complex, high-spend accounts
Diagnose performance challenges, design strategic solutions, and execute them independently
Own full-funnel growth strategy from acquisition through activation, focusing on CAC, payback periods, and pipeline impact
Identify opportunities to expand into new channels and build data-driven cases for growth
Develop and maintain pacing models and budget forecasts
Manage hands-on campaigns across Google, Meta, LinkedIn, and additional platforms
Analyze accounts at both macro and micro levels, evaluating campaign structures, ad groups, keywords, search terms, creatives, and goal attainment
Propose and execute high-impact experiments
Research keywords, adjust bid targets, direct creative development, and ensure full implementation of changes
Leverage the proprietary platform for pacing analysis, experiment tracking, and performance monitoring
Write detailed weekly performance updates including account overviews, experiment results, next steps, and key questions
Interface directly with founders and marketing leaders via Zoom and Slack
Mentor junior analysts as the practice grows

Experience personally managing $1M+ per month in combined ad spend across Google Ads and Meta
Proven track record of independently running complex accounts without supervision
Demonstrated history of designing experiments that drove significant performance improvements
Experience connecting ad spend to downstream business outcomes, including attribution modeling, CRM integration (e.g., HubSpot, Salesforce) and pipeline reporting
Experience marketing technical products, B2B SaaS, or developer-focused companies is strongly preferred
Deep expertise in Google Ads and Meta
Advanced quantitative skills, including the ability to design and evaluate A/B tests using statistical best practices
Strong understanding of full-funnel growth metrics, CAC, payback periods, and pipeline performance
Excellent written and verbal English communication skills for client-facing interactions and reporting
Strong creative judgment, including ad copywriting and landing page optimization capabilities
High ownership mindset with low ego, rigorous problem-solving ability, and comfort operating in fast-paced, high-velocity environments

Growth Marketing Coordinator

Key skills