Lead paid acquisition efforts from 0–1, setting up measurement, launching initial campaigns, and scaling performance marketing across multiple channels
Own performance across Meta, TikTok, and Google (YouTube and Search)
Establish measurement frameworks and campaign tracking from the ground up
Scale successful campaigns and channels based on performance data
Contribute to creative strategy with data-backed recommendations
Edit and adapt creative assets using tools such as Canva or Figma
Write and refine ad copy aligned with performance goals
Collaborate on creative brainstorming and testing ideas
Set up and optimize landing pages to support campaign performance
Monitor campaign performance and key metrics closely
Dive deep into data to identify trends, insights, and optimization opportunities
Translate performance data into actionable recommendations for future tests
Continuously refine creative, targeting, and budget allocation
Design and manage structured A/B testing roadmaps
Clearly document learnings and report results
Recommend new tests based on prior performance insights
Use Excel and analytical tools to track, analyze, and communicate results effectively.

5+ years of experience setting up, managing, and scaling paid acquisition campaigns
Proven experience taking campaigns from early-stage launch through maturity
Hands-on experience across Meta, TikTok, Google (YouTube and Search), and ad networks
Strong understanding of channel-specific best practices and optimization strategies
Creative sensibility with the ability to edit assets and contribute to copy and messaging
Data-driven mindset with curiosity for understanding what works and why
Strong analytical skills with deep experience using Excel and similar tools
Highly organized approach to testing, reporting, and performance iteration
Proactive, curious, and continuously learning mindset
Ability to work hands-on and comfortably “in the weeds” of campaign execution.

Paid Ads Specialist

Key skills