Global CRM Specialist

Role Overview

• Set up and deploy CRM campaigns in Braze (or equivalent platform).
• Build and validate user segments based on behavioral and lifecycle criteria.
• Implement channel frequency rules and suppression logic.
• QA campaign flows (trigger logic, personalization tokens, deep links, audience filters).
• Coordinate campaign calendars and ensure timely execution.
• Generate and validate deeplinks via AppsFlyer.
• Support paywall pricing configuration (App Store / Google Play Console).
• Ensure proper event tracking alignment between CRM, Amplitude, and AppsFlyer.
• Conduct pre-launch and post-launch QA testing (test users, real-user validation).
• Track campaign performance (open rate, CTR, CVR, revenue uplift).
• Support A/B test setup and iteration loops.
• Maintain reporting dashboards in Amplitude / Looker.
• Identify underperforming segments and suggest optimization opportunities.
• Work with Design on creative assets.
• Align with Product on lifecycle triggers and feature releases.
• Support Growth team on monetization and retention experiments.

Requirements

• 2
• 4+ years in CRM / Lifecycle / Growth Marketing.
• Strong attention to detail and campaign QA discipline.
• Experience in mobile app or subscription-based business is a plus.
• Comfortable working with data and performance metrics.
• Structured thinker with strong execution capability.
• Able to manage multiple campaigns in a fast-paced environment.
• Growth mindset and willingness to experiment and iterate.

Benefits

• Flexible work setup: Remote-first for Singapore, India, Indonesia, Malaysia; hybrid model for Vietnam.
• Comprehensive employee well-being benefits.
• Free ELSA Premium courses to polish your language skills.
• Collaborative, international team culture.
• Opportunity to contribute to a fast-growing, well-funded Silicon Valley startup with global impact.