Paid Media Specialist

Role Overview

• Build, launch, and manage campaigns across paid social platforms including Meta (required) and TikTok or LinkedIn (preferred).
• Manage paid search campaigns through Google Ads, primarily Search, with Display experience considered a plus.
• Support campaigns with exposure to Programmatic, Streaming, or OTT platforms when applicable.
• Manage daily campaign pacing, budget allocation, and platform QA processes.
• Execute creative swaps, A/B testing initiatives, and audience adjustments.
• Maintain accurate internal documentation including campaign notes, builds, and spend tracking.
• Monitor campaign performance on a daily and weekly basis and flag potential issues quickly.
• Identify optimization opportunities across creative assets, audiences, placements, and bidding strategies.
• Support the Director of Media by providing performance insights and testing recommendations.
• Contribute to internal reporting by summarizing performance insights and documented learnings.

Requirements

• 1–2 years to 3+ years of hands-on paid media experience, preferably in an agency environment.
• Strong experience using Meta Ads Manager.
• Experience managing campaigns within Google Ads.
• Experience managing monthly budgets of $10,000 or more across multiple campaigns.
• Familiarity with performance measurement fundamentals; GA4 experience is considered a plus.
• Strong English communication skills, both written and spoken.

Benefits

• No specific benefits mentioned