Own the Nordics and Netherlands marketing strategy, executing high-impact initiatives that drive awareness, credibility, and lead generation.
Work closely with the sales team to define market opportunities, create the right marketing materials, and ensure effective communication and engagement with potential customers.
Position Kolsquare as the go-to Influencer Marketing platform through PR, thought leadership content, strategic partnerships and events.
Build relationships with media, industry experts, and associations to amplify thought leadership.
Localize blog posts, reports, and whitepapers that showcase Kolsquare’s expertise and proprietary data.
Secure speaking engagements & media opportunities to strengthen brand authority.
Implement localized lead generation campaigns, including content marketing, paid media, and events.
Identify, plan, and execute high-impact local events that generate brand visibility and qualified leads.
Manage local PR initiatives in collaboration with local PR agencies and journalists.
Requirements
5+ years of experience in marketing, PR, or brand management, ideally in Influencer Marketing or SaaS Martech.
Deep understanding of the Nordics, especially Sweden and the Netherlands influencer marketing & media landscape with an existing network.
Strong network with relevant local media, influencers and agencies.
Strategic thinker and hands-on executor, ready to own and scale Kolsquare’s presence in the Nordics & Netherlands.