Field Marketing Manager – Nordics, Freelance, 3 days per week

Role Overview

• Own the Nordics and Netherlands marketing strategy, executing high-impact initiatives that drive awareness, credibility, and lead generation.
• Work closely with the sales team to define market opportunities, create the right marketing materials, and ensure effective communication and engagement with potential customers.
• Position Kolsquare as the go-to Influencer Marketing platform through PR, thought leadership content, strategic partnerships and events.
• Build relationships with media, industry experts, and associations to amplify thought leadership.
• Localize blog posts, reports, and whitepapers that showcase Kolsquare’s expertise and proprietary data.
• Secure speaking engagements & media opportunities to strengthen brand authority.
• Implement localized lead generation campaigns, including content marketing, paid media, and events.
• Identify, plan, and execute high-impact local events that generate brand visibility and qualified leads.
• Manage local PR initiatives in collaboration with local PR agencies and journalists.

Requirements

• 5+ years of experience in marketing, PR, or brand management, ideally in Influencer Marketing or SaaS Martech.
• Deep understanding of the Nordics, especially Sweden and the Netherlands influencer marketing & media landscape with an existing network.
• Strong network with relevant local media, influencers and agencies.
• Strategic thinker and hands-on executor, ready to own and scale Kolsquare’s presence in the Nordics & Netherlands.
• Experience in creating appealing marketing materials (case studies, reports, brochures, email sequences…)
• Self-starter, thriving in a fast-moving, international environment.
• Experience in organising external and owned events.
• Fluent in English and Swedish.

Benefits

• Full flexibility: full remote work with European hubs and 400+ coworking spaces worldwide.
• The stability and resources of a profitable group, with the agility of a scale-up.