Marketing Director

Role Overview

• Develop and execute a comprehensive global marketing strategy aligned with Artificial Labs’ commercial and market growth objectives to position Artificial Labs as a leading technology platform within the insurance market.
• Lead PR, brand and communications strategy for Artificial Labs, ensuring consistent messaging, strong market positioning in insurance technology, and building reputation through corporate communications, media engagement, and thought leadership.
• Align marketing with commercial teams to support client engagement and the insurance enterprise sales cycle through targeted campaigns for insurers, brokers, MGAs, and InsurTech partners.
• Lead product marketing and messaging, translating Artificial Labs’ complex technology into clear market narratives and supporting product launches and platform evolution.
• Oversee end-to-end client engagement, implementing governance and communication structures that support successful delivery and build long-term client partnerships.
• Lead the end-to-end development of data-driven market segmentation strategies and multi-channel integrated campaigns that effectively drive sustainable growth.
• Drive market engagement and ecosystem relationships, partnering with sales to deliver targeted marketing programmes and representing Artificial Labs at industry events and forums.
• Build a marketing analytics capability to track performance, generate market insights, and continuously optimise marketing effectiveness and go-to-market strategy.
• Lead and develop the marketing organisation, building a high-performing team across brand, digital, content, communications, events, and operations while fostering a collaborative and innovative culture.

Requirements

• 15+ years of marketing leadership experience, leading strategic marketing functions within insurance, financial services, or InsurTech sectors.
• Strong experience in digital, brand development, corporate communications, demand generation, and product marketing.
• Demonstrated ability to build and lead high-performing marketing teams.
• Experience collaborating with sales, product, and executive leadership teams in growth-oriented organisations.
• Experience with full ownership of the annual marketing budget, implementing tracking and frameworks to ensure all expenditures meet or exceed defined ROI targets.
• Strong understanding of enterprise marketing strategy and B2B technology go-to-market models.
• Excellent communication and leadership skills with the ability to influence senior stakeholders.
• The successful candidate should demonstrate strong understanding of Insurance market dynamics, including the needs of insurers, brokers, and MGAs.
• Strategic and commercially minded leader with strong business judgement.
• Credible communicator able to engage effectively with senior executives and industry stakeholders.
• Collaborative and influential leader comfortable working across complex organisations.
• Passionate about driving technology-led transformation within the insurance industry.

Benefits

• Private medical insurance
• Income protection insurance
• Life insurance of 4 * base salary
• On-site gym and shower facilities
• Enhanced maternity and paternity pay
• Team social events and company parties
• Salary exchange on pension and nursery fees
• Access to Maji, the financial wellbeing platform
• Company stock options managed through Ledgy
• Milestone Birthday Bonus and a Life Events leave policy
• Generous holiday allowance of 28 days plus national holidays
• Home office and equipment allowance, and a company MacBook
• Learning allowance and leave to attend conferences or take exams
• YuLife employee benefits, including EAP and bereavement helplines
• For each new hire, we plant a tree through our partnership with Ecologi
• Action The best coffee machine in London, handmade in Italy and imported just for us!