Define and own positioning and messaging for EcoOnline’s cross-product solutions and connected platform innovations.
Drive go-to-market strategy and execution for multi-product bundles and platform-level launches.
Identify opportunities to package products to address high-priority market problems and accelerate multi-product sales growth.
Establish and lead a structured win/loss programme to embed voice-of-customer insight into GTM strategy.
Develop compelling solution narratives across the buyer journey, including case studies, presentations and sales enablement tools.
Enable Sales, Customer Success and Channel teams to articulate EcoOnline’s platform value clearly and consistently.
Partner closely with Demand Generation, Product Management, RevOps and Commercial teams to ensure cohesive, high-impact launches.
Represent EcoOnline at webinars and industry events as a subject matter expert.

10+ years’ experience in B2B Product or Solution Marketing within enterprise SaaS (15+ years overall professional experience preferred)
Proven experience leading go-to-market strategy for multi-product solutions or platform-based offerings
Strong strategic thinking and commercial acumen, with the ability to connect product capabilities to meaningful business outcomes
Demonstrated success influencing cross-functional stakeholders in a matrixed organisation where impact is driven through collaboration rather than authority
Experience designing and leveraging win/loss programmes or structured voice-of-customer initiatives
Confident public speaker, comfortable presenting to large and senior audiences, with excellent written communication skills
Experience working in international or global SaaS environments is advantageous
Background in EHS, compliance, ESG, risk or adjacent regulated software markets is beneficial but not essential
Pragmatic Marketing, Product Marketing Alliance (PMA) or SiriusDecisions certifications are a plus.

Director of Product Marketing – Solutions, Platform

Key skills