About this role
Role Overview
- Own day-to-day execution of Meta Ads campaigns
- Manage budgets with hourly precision during peak U.S. traffic windows
- Execute ABO scaling strategies with controlled, incremental increases
- Make fast kill/scale decisions based on live performance data
- Work closely with creative strategists and editors to test creatives at scale
- Identify winning hooks, angles, and formats quickly
- Provide clear feedback and direction for new creative variations
- Detect creative fatigue early and trigger new iterations
- Design and manage campaign architecture (testing, scaling, retargeting, evergreen)
- Build repeatable scaling playbooks from testing budgets to high-spend levels
- Deliver clear daily and weekly reporting (spend, CPA, ROAS, creative performance)
- Plan and execute campaigns around seasonality and peak traffic windows
Requirements
- 5+ years of experience in performance marketing / DTC / direct response roles
- Proven ownership of revenue targets or P&L , not just campaign management
- Strong experience with real-time scaling and budget management
- Deep understanding of how creative, media buying, and data work together
- Experience managing campaigns at $500K+/month spend levels
- Highly execution-focused with a strong operator mindset (able to act quickly based on data)
Benefits
- High-impact role with direct ownership of growth and performance
- Fully built creative and media infrastructure (no need to start from scratch)
- Fast-paced, execution-driven environment
- Clear performance metrics tied to revenue and scaling