Key skills
AICommunication
About this role
Role Overview
- Set up, manage, and optimise programmatic and social campaigns across DSPs (e.g., DV360, TTD, Magnite, META Ads, OpenX etc).
- Own advanced trading tasks such as CM360 implementation, tagging, pixel QA, feed troubleshooting, and attribution-related setups.
- Implement and manage trading strategies to achieve financial targets and optimise trading performance.
- Implement precision-led audience strategies, targeting models, and optimisation rules.
- Monitor pacing, delivery, performance trends, and troubleshoot delivery issues.
- Conduct daily optimisation to maximise ROI and ensure KPI alignment (CTR, CPA, ROAS, VTR, reach, etc.).
- Act as a senior technical resource, taking on the most complex campaign builds and optimisation challenges.
- Analyse trading performance metrics and generate reports to evaluate the effectiveness of trading strategies.
- Partner with data teams to integrate AI outputs into trading strategies.
- Prepare weekly/monthly reports with clear insights and actionable recommendations.
- Support pre-campaign forecasting and post-campaign analysis.
- Provide senior-level interpretation of data to support client discussions when needed.
- Collaborate with Account Managers on campaign strategy, pacing plans, and technical recommendations.
- Participate in client calls to provide senior trading expertise, particularly for complex or high-stakes conversations.
- Participate in client calls to discuss results or provide trading expertise when needed.
- Work closely with Product and AI teams to test new tools, features, and models.
- Serve as the technical counterpart in client meetings when advanced troubleshooting or expert explanation is required.
- Ensure campaign QA, tagging, and implementation processes are followed accurately.
- Manage budgets, pacing, and delivery across multiple concurrent campaigns.
- Maintain documentation for campaign setups and optimisations.
- Identify process improvements to enhance workflow efficiency.
- Share knowledge with the broader team (light-touch), but do not manage or lead team members.
Requirements
- Bachelor’s degree in Business, Marketing, or a related field.
- 5–7+ years of hands-on Programmatic Media Trading experience, with proven capability handling complex enterprise-level campaigns.
- Strong expertise with Google Ads, DV360 META Ads, Tik Tok and Programmatic DSPs – at least one major DSP (TTD, Magnite, OpenX etc).
- Solid price & performance optimisation mindset and strong analytical abilities, with proficiency in Excel/Sheet.
- Experience managing multi-channel programmatic campaigns (Display, Video, CTV, Native).
- Deep technical troubleshooting experience, including: Tagging & CM360 implementation Pixels, attribution, dynamic product feeds Resolving tracking discrepancies and advanced technical issues.
- Comfortable taking ownership of highly complex briefs requiring senior expertise.
- Familiarity with AI-driven optimisation tools or dynamic audience models (advantage).
- Strong communication skills and ability to present performance insights clearly.
- Experience in AdTech/MarTech, agency trading desk or brand-side trading roles preferred.
- Genuine curiosity about the advancements in AI technologies, with an eagerness to explore new concepts and innovations.
Benefits
- Finish early Fridays!
- Social work environment
- Flexible working arrangements
- Mentorship programs
- Remote working support across multiple markets