Oversee daily sportsbook operations to ensure a seamless betting experience.
Monitor key performance metrics including turnover, margin, and player activity.
Ensure the sportsbook offering remains competitive and aligned with major sporting events.
Localize the sportsbook product by prioritizing relevant leagues, events, and markets.
Plan and execute sportsbook promotions such as free bets, odds boosts, and event-based campaigns.
Create sportsbook specials designed to increase engagement and betting activity.
Support CRM campaigns aligned with the sports calendar and major events.
Act as a key contact for sportsbook platform and data providers.
Support Customer Support teams with sportsbook-related queries and betting issues.
Produce regular performance reports covering turnover, margin, player activity, and promotional results.

Experience in sportsbook operations or a related sports betting role.
Strong understanding of betting markets, sportsbook mechanics, and the sports calendar.
Experience supporting CRM campaigns or promotions within an iGaming or sportsbook environment.
Analytical mindset with the ability to monitor performance and player behavior.
Strong organizational and communication skills.
Ability to work in a fast-paced, event-driven environment.
Flexibility to occasionally work evenings or weekends during major sporting events.

Sportsbook Manager

Key skills