Manager, VIP & Influence

Role Overview

• Day-to-day management of VIP and influencer deliverables across fashion, lifestyle, hospitality, and beauty accounts, with a strong focus on events, activations, and fashion shows
• Lead execution of brand activations, collaborations, press events, fashion shows, and VIP experiences, including on-site support and talent coordination
• Build and maintain strong client relationships, serving as the primary day-to-day lead and delegating to junior team members as appropriate
• Provide accurate budget estimates for paid partnerships, including brand ambassadorships, event attendance, social campaigns, and booking DJs/performers
• Draft and manage talent Statements of Work, outlining deliverables, services, usage rights, exclusivity, timelines, and fees
• Strategically cast talent for both organic and paid opportunities, aligned to brand DNA, KPIs, audience, and budget
• Negotiate influencer and celebrity partnerships and execute talent contracts in collaboration with legal
• Manage paid talent deliverables and approvals, ensuring all deadlines are met and client feedback is addressed efficiently
• Oversee campaign budgets and partner closely with client and finance teams to ensure third-party collaborators are paid accurately and on time
• Advise clients on organic VIP and influencer strategy, including seedings, dressing opportunities, guest list curation, and press trip support
• Proactively engage stylists to secure celebrity placement opportunities for KO brands
• Build and maintain relationships across the entertainment ecosystem, including talent agents, managers, publicists, influencers, stylists, and relevant media
• Communicate proactively with clients regarding talent opportunities, industry trends, competitive landscape, and program performance
• Act as on-site client and agency point-of-contact at high-profile events, activations, and fashion shows
• Review work submitted by junior team members and provide clear, constructive feedback
• Measure, analyze, and report on campaign performance to optimize future programs (CPM, impressions, engagement, ROI)

Requirements

• 4+ years of experience at an agency or in-house, ideally within fashion, luxury, entertainment, or lifestyle
• Proven track record managing paid influencer and VIP campaigns, including events and activations
• Strong understanding of Instagram, TikTok, and emerging social platforms
• Demonstrated experience supporting or leading fashion shows, brand events, collaborations, and experiential activations
• High level of polish, sophistication, and attention to detail—both aesthetically and operationally
• Strong negotiator with experience navigating complex contracts in partnership with legal teams
• Confident self-starter who brings ideas forward and contributes meaningfully to client experience and team culture
• Enthusiastic about attending industry events and building real-world relationships
• Excellent written and verbal communication, organization, and research skills
• Positive, solutions-oriented mindset with the ability to thrive under pressure
• Creative, curious, and eager to grow within luxury VIP and influencer marketing

Benefits

• Medical, Dental, and Vision plans
• 401K Employer Match program
• Commuter Benefits
• Paid Time Off including Vacation Days, Personal Days, Sick Days, and additional Comp Days
• Company-wide closure last week of the year
• 10 Federal Holidays Observed