Develop ad creatives for Facebook, Instagram, TikTok, YouTube, Google Display using the Pencil platform in response to client briefs
Take client briefs through all steps including insight, concept, copy, image & video generation and final creative assembly using different GenAI models and techniques
Where necessary, supplement GenAI creative work with manual retouching to achieve client requirements
Work with our Customer Success team to understand and shape client briefs, respond to client feedback and meet client requirements for GenAI (incl. quality, speed & scale) I.E. 1 brief/day
Work with our Training team to actively explore and implement new GenAI techniques to maintain and elevate the quality of our work
Work with our Product & Engineering teams to test new GenAI features and provide feedback to drive platform improvements
Reporting to our Head of Creative.
Requirements
5-8 years’ experience in advertising creative development
Some experience with GenAI tools such as ChatGPT, Midjourney, Adobe Firefly, Jasper etc.
Some experience with GenAI techniques such as model selection & prompting
Any experience using GenAI to deliver real-world advertising creative
Proficiency in Adobe Creative Cloud
Good personal communication and management skills
Preference for candidates who have prior agency experience
Strong written English skills, allowing you to communicate effectively with clients and team
Access to a reliable computer with an internet connection exceeding 40 Mbps
A collaborative and team-oriented attitude with optimism about the role of GenAI in creativity.