Own performance end-to-end for your portfolio across paid channels (Google, Meta, TikTok; Taboola/Outbrain as needed)
Monitor and improve core KPIs (incl. Growth Revenue / Net Revenue , CVR, and quality signals)
Diagnose fast, act faster: spot anomalies early, run root-cause analysis (channel / creative / offer / funnel / tracking / market), and turn insights into prioritized squad actions
Build and drive growth plans with the Customer Success Manager: targets, milestones, forecasts, and the execution roadmap to hit them
Lead a squad (Traffic / Paid Acquisition profiles): set priorities, unblock, challenge assumptions, and raise the quality bar — with a “data wins arguments” mindset
Run structured experimentation: design test plans (creative angles, offers, channel mix, landing hypotheses, platform features), decide what scales, and document learnings into repeatable playbooks
Benchmark continuously: track competitor moves, auction pressure, and creative trends to stay ahead — not just react
Stay ahead of the curve on platforms, trends, and emerging marketing tech — and translate that into practical changes your squad can execute

7+ years in performance marketing / growth in a data-driven environment (agency or in-house)
Strong expertise on Google Ads + Meta (TikTok is a plus; Taboola/Outbrain a plus)
Proven ability to diagnose performance issues, prioritize levers, and drive measurable outcomes
Clear communicator with strong stakeholder management (“no surprises”, structured, decisive)
Leadership experience (formal or informal) managing and/or mentoring paid acquisition specialists

Transportation costs: reimbursement up to $100/month
Healthcare (AETNA) individual & family
medical, dental, and vision plan & retirement Plan (401K)
Holidays: Flexible vacation time to promote a healthy work-life balance
Flexible remote policy: up to 2-4 days/week (if you’re based in the Greater Boston area)
Diverse & multicultural environment: +13 nationalities represented
Fun company and team events because we play just as hard as we work

Performance Marketing Manager

Key skills