Senior Field Marketing Executive

Role Overview

• Plan, execute, and optimize company-hosted events (executive roundtables, workshops, roadshows, social gatherings to nurture relationships) targeting high-value prospects and customers.
• Drive our presence at key third-party events, conferences, and trade shows that align with our target industries.
• Own the end-to-end event cycle: briefing, vendor coordination, logistics, execution, and post-event follow-up in collaboration with Sales.
• Partner with the Sales team on Account-Based Marketing (ABM) plays to ensure events align with named account priorities.
• Develop and manage localized field marketing budgets per event, with final spend subject to pre-approval.
• Track and report on field marketing performance, including event ROI, pipeline impact, and lead quality.
• Coordinate with external PR agency, freelancers or KOLs to ensure brand visibility and media exposure around key events.
• Localize and adapt global or regional campaigns for Indonesia’s unique market dynamics.
• Partner with the global content lead to identify, source, and produce compelling client testimonials and case studies as well as podcasts that support brand credibility and sales efforts.

Requirements

• 4+ years of experience in B2B marketing, preferably with a focus on events, field marketing, or ABM in the tech or SaaS industry.
• Proven ability to execute B2B events that generate pipeline and deepen customer relationships.
• Experience working with or alongside sales teams; comfortable speaking the language of pipeline and revenue.
• Excellent project management and vendor negotiation skills.
• Strong attention to detail and ability to juggle multiple events and deadlines simultaneously.
• Working knowledge of CRM and marketing automation tools (HubSpot, Salesforce, etc.) is a plus.
• Strong communication and stakeholder management skills (internal and external).
• Comfortable with domestic travel for events.

Benefits

• Comprehensive employee well-being benefits.
• Free ELSA Premium courses to polish your language skills.
• Collaborative, international team culture.
• Opportunity to contribute to a fast-growing, well-funded Silicon Valley startup with global impact.