Design and deploy a new brand architecture that allows the Fintech and Banking identities to coexist.
Lead the launch and increase the visibility of a new brand with the market, our partners and our shareholder.
Ensure consistency of our positioning and expertise across all segments (from SMBs to Enterprise accounts).
Define and schedule the content production roadmap to establish our thought leadership.
Structure communications around the company’s key moments and maintain consistent media visibility.
Oversee event strategy and trade marketing to maximize our on-the-ground presence.
Manage and develop a team of 8 experts organized into two units: Brand & Communications and Field Marketing.
Requirements
You have strong experience (10+ years) in Marketing/Communications, ideally including time in Fintech or a scale-up, supplemented by experience in a Corporate environment.
You can speak both the 'ROI' language with Sales and the 'Awareness' language with Corporate. You know how to navigate complex decision-making processes without losing agility.
You are a storyteller with the creativity and design sensibility to transform a technical product into a desirable and respected brand.
You have a strong affinity for the Retail ecosystem and a deep understanding of payment-related challenges.
Benefits
Hybrid working arrangement + a €350 contribution toward remote-work equipment
25 paid vacation days per year & 10 RTT days per year (compensatory time-off days)
Coffee, tea, snacks, Monday breakfasts, Friday social drinks and other events to foster strong team life
Offices in Paris’ 13th arrondissement (Bibliothèque François Mitterrand)
Swile card (meal vouchers) worth €10 per day (56% covered by Payplug)
Alan health insurance (Blue plan) covered at 60% by Payplug; Second Parent Leave (Parental Act)
Public transport or Vélib subscriptions covered 50% by Payplug
Moka.care for individual mental health support
Windoo: sports, wellness and personal development activities
2 days per year offered to volunteer with associations as part of team-building via DayOne