Support the Executive Vice Presidency in developing and implementing the strategic orientations of Desjardins Group
Develop sector-specific marketing strategies and plans aligned with business ambitions, member/client needs, and market opportunities
Create value through business analysis, advanced analytics, and data optimization to inform strategies, offerings, and performance
Contribute to the development of property and casualty insurance solutions and support national product/market strategies, including auto and home insurance pricing
Design and deploy national risk-segmentation strategies to optimize targeting, pricing, and results
Identify business and improvement opportunities beyond the sector marketing plan to support the achievement of objectives
Oversee the execution of the sector’s marketing plan, in collaboration with other teams, and ensure ongoing performance monitoring to adjust initiatives as needed
Enhance the member/client experience by managing dissatisfaction situations and integrating insights into continuous improvement initiatives
Advise internal partners, support their initiatives, and represent the organization with external bodies
Develop and execute the sector’s business plan, manage the budget, implement management practices that foster engagement, skill development, succession, and embody Desjardins’ cooperative values

Several years of experience in a management or executive marketing role
Ability to work with modern tools, digital technologies, and artificial intelligence
Strong mastery of marketing in a sophisticated digital environment
Advanced bilingualism required to interact with English
and French-speaking partners, members, and clients
Proven ability to execute, optimize, and lead transformation initiatives in complex and ambiguous contexts
Ability to mobilize teams, enhance the client experience, simplify processes, and manage large-scale projects

Vice President, Property & Casualty Insurance

Key skills