About this role

Be the marketing lead for Rhythm’s VPP business
Own the story, go-to-market, and customer lifecycle for VPP programs
Define and test value propositions, launch offers, and improve customer adoption
Design and optimize the customer lifecycle from awareness to retention
Create landing pages, sales collateral, and other marketing materials
Define success metrics and analyze performance with dashboards and A/B tests
Collaborate with cross-functional teams and partners

5–8+ years in product marketing, growth/lifecycle marketing, or similar roles
Strong B2C experience
Experience in VPPs, demand response, load flexibility, or connected devices
Experience in residential energy or B2B2C energy platforms
Proven ability to own the full customer journey and develop go-to-market strategies
Strong strategic marketer with analytical and hypothesis-driven mindset
Excellent storytelling and copywriting skills

Senior Product Marketing Manager – VPP

Key skills