Frequency Acceleration: Implement repurchase strategies and lifecycle triggers to increase the value extracted from the comparable customer base.
Churn Management and Retention: Create proactive monitoring mechanisms and containment flows for active customers at risk of churn.
Active Base Expansion: Manage the conversion of "non-purchasing" customers and the strategic reactivation of inactive customers to scale annual buyer volume.
Analytical Intelligence and Feasibility: Build calculation rationales and impact models to enable CRM strategies, and perform critical analysis of results to ensure the profitability of actions.
Growth & Experimentation Cell: Lead A/B testing routines and growth pilots to optimize conversion across direct channels (Email, Push, WhatsApp).
Structural Projects: Lead projects to increase opt-in rates and enrich profile data (internal and external) together with partner teams to enable personalization.
Strategic Partner Management: Manage partners and tools that provide commercial levers, such as cashback and exclusive Club benefits.
Communication Flows: Work closely with the campaigns team to operationalize lifecycle strategies in an automated and personalized way.

Education: Bachelor's degree in Marketing, Business Administration, Engineering, or related fields.
Automation Tools: Proficiency in Salesforce Marketing Cloud and DataCloud.
Analytics: Strong analytical mindset for monitoring and structuring campaign results.
Growth Mindset: Deep knowledge of retention funnels and A/B testing methodologies.
Strategic CRM: Understanding of RFM (Recency, Frequency and Monetary Value) and behavioral segmentation.
Languages: Advanced English for interfacing with Decathlon's global guidelines. French is a plus.

💰 DecaPack: Monthly compensation, transportation voucher, meal voucher or food voucher, medical and dental coverage, Dra. Decah (nutritional and sports coaching, telepsychology and telemedicine), life insurance, pharmacy allowance (Epharma), monthly bonuses, and profit-sharing.
💻 Hybrid work: Three days of remote work per week.
👶 Parents and future athletes: Extended maternity leave up to 180 days and extended paternity leave up to 20 days.
💙 Passion for sport: Sports allowance (Gympass or Total Pass) and a 30% discount on Decathlon-owned brand products.
⏳ For your future: Equity participation and private pension plan.
🎓 Corporate university for training and development.

CRM Specialist – Customer Growth

Key skills