Key skills
GoAnalyticsPerformance OptimizationSaaSSalesforceLeadershipCollaborationSales
About this role
Role Overview
- Own and drive SentiLink’s end-to-end growth strategy, including demand generation, pipeline creation, and revenue acceleration
- Build and scale a predictable, high-ROI pipeline engine across channels (digital, events, partnerships, ABM, outbound/inbound)
- Lead a cross-functional growth initiative across marketing, sales, fraud intelligence, advisory group, and other teams
- Partner closely with Sales leadership to align on pipeline targets, segmentation strategy, and conversion optimization
- Develop compelling positioning and personalized messaging rooted in deep understanding of fraud, identity, and customer pain points
- Translate complex data, analytics, and product capabilities into clear, differentiated storytelling and thought leadership
- Own experimentation and performance optimization across the funnel—continuously improving CAC, conversion rates, and ROI
- Build scalable reporting frameworks to track performance, attribute impact, and inform investment decisions
- Collaborate cross-functionally with Product, Data Science, Fraud Intelligence, and Solutions teams to bring new capabilities to market
Requirements
- 10+ years of experience in growth, marketing, or go-to-market roles within B2B SaaS, fintech, or fraud/identity
- Proven track record of owning and scaling pipeline generation and revenue growth in a complex, technical sales environment
- Experience leading and building high-performing marketing or growth teams
- Strong analytical mindset with deep experience using data to drive strategy, experimentation, and decision-making
- Exceptional ability to translate technical products into compelling narratives and campaigns
- Experience with multi-channel growth strategies, including demand generation, events, ABM, partnerships, and content
- Track record of improving marketing efficiency (e.g., increasing ROI, reducing CAC, optimizing spend)
- Strong cross-functional leadership and ability to influence Sales, Product, and executive stakeholders
- Experience with tools such as Salesforce, HubSpot, Marketo, or similar marketing and analytics platforms
- MBA or equivalent experience is a plus
- Willingness to travel up to 25% for team collaboration, client engagement, and industry events
- Candidates must be legally authorized to work in the United States and must live in the United States.
Benefits
- Employer paid group health insurance for you and your dependents
- 401(k) plan with employer match (or equivalent for non US-based roles)
- Flexible paid time off
- Regular company-wide in-person events
- Home office stipend, and more!