Salesforce Campaign Manager

Role Overview

• Work closely with Integrated Marketing to design, streamline and optimize Salesforce Marketing Cloud (SFMC) journeys, including building and filtering audiences in Salesforce CDC.
• Build and deploy marketing campaigns in Salesforce Marketing Cloud utilizing Email Studio, Automation Studio, and Journey Builder, thus including development of journeys, template setup, list management, form creations, A/B testing and automated triggers.
• Design and execute cross-channel SFMC campaigns / journeys based on Marketer requirements.
• Lead the configuration of audience entry source, exit criteria, re-entry criteria based on campaign goals, structures Journey decision splits.
• Oversee journey planning and execution including technical reviews and quality control.
• Build and maintain modular campaign template(s) that are responsive and incorporate brand standards and best practices.
• Perform QA testing to ensure segmented audiences and content are accurate and rendering properly on different devices.
• Manage and segment audience data using the various Marketing Cloud tools (audience builder, data extensions, API, filters, queries, etc.).
• Troubleshoot campaign development issues including template rendering, accurate links, accessibility, subscriber lookup, etc.).
• Leverages SFMC tools and scripting languages to update content and enable dynamic content/personalization.
• Build highly dynamic campaigns using HTML and AMPscript.
• Provide guidance and train specialists on basic SFMC capabilities and deployment best practices.
• Bring expertise in personalization and marketing automation around dynamic email content and segmentation rules to customize marketing campaigns.
• Participate in campaign optimization sessions and support analysis of campaign performance.
• Collaborate effectively with cross-functional teams achieve campaign objectives in the stated timelines.

Requirements

• Minimum 3+ years of Salesforce and marketing automation experience.
• Minimum 3+ years of Campaign Management and Delivery experience with segmentation strategy.
• Solid CRM experience and understanding of marketing campaign concepts and best practices.
• Solid experience owning multi-audience campaigns, and extensive usage of Salesforce Marketing Cloud (SFMC) required, inclusive of Journey Builder, Email Studio, Automation Studio, and Data Extensions.
• Proficient in AMPscript, HTML/CSS, and dynamic content scripting for email customization.
• Experience creating dynamic and personalized marketing campaigns using AMPscript and SQL expertise, building automations for marketing, analysis, and system maintenance using SQL knowledge.
• Strong knowledge of CASL and other regulatory frameworks applicable to email marketing in Canada.
• Ability to manage multiple campaigns in a fast-paced, deadline-driven environment.
• Excellent attention to detail and quality control in execution and deployment.

Tech Stack

• Cloud
• SQL

Benefits

• Health and well-being benefits
• Savings and retirement programs
• Paid time off
• Banking benefits and discounts
• Career development opportunities
• Reward and recognition programs